Back in the 80s and 90s, the buzzword for politicians was choice. We had to have more choice about everything. Well this is OK - up to a point. Anyone who has tried to order a coffee in an American diner will know that simply asking for coffee is not enough. In a relentless effort to be the best, your retailer has to interrogate you about what type of coffee, how you want it made, how much you want and goodness knows how much more besides.
Why can't we just recognise that most people want just one, or at most two simple options, together with the knowledge that they can ask for something different if required? This issue of choice has become something of a problem with searching for oak furniture on the internet. There are now 2.9 million results for the search term - at one second per site and working around the clock without stopping, it would take 34 days to look at all the results.
OK, the solution to finding the cheapest oak furniture is to a) be very specific about what kind of oak furniture you're after and b) choose from a website that is well established and appears to have a trustworthy reputation. Don't be tempted to buy from websites that don't have contact addresses or a showroom where products (and staff) can be seen.
